Regional Expertise

Loft Conversions & New Builds: Why Premium Plastering is Non-Negotiable in the Home Counties

By Adam Shevde February 19, 2026

If you're building a new home or converting a loft in the Home Counties—whether it’s Surrey, Sussex, Essex, or beyond—you're likely aiming for a high-end finish that stands the test of time.

In these regions, property values are high and owner expectations are even higher. I've spent over 25 years working with developers and homeowners across the Home Counties, and I can tell you this: the plasterer you choose can literally make or break the project schedule.

The Challenge of Modern New Builds

New builds present unique challenges. Modern materials, strict energy performance standards, and tight build schedules mean you need a plastering team that is as reliable as they are skilled.

We've all heard the horror stories: "The plasterer didn't show up," or "The finish is so rough the painter is refusing to work on it." At ASF Plastering, we eliminate that stress. Our team of specialists—each with a minimum of 10 years’ experience—understands how to deliver a reliable, high-end finish every single time.

Loft Specialists

We handle complex angles and tight spaces with precision, ensuring your new loft space feels seamless with the rest of your home.

New Build Crews

Our teams are scalable, allowing us to handle entire developments while maintaining meticulous quality control.

Why Home Counties Homeowners Choose us

Reliability is often cited as the #1 issue in the trade. That's why I lead my team with a focus on communication and timing. When we say we'll be there, we're there. When we give a deadline, we hit it.

This "Zero Stress" approach is why we've become a trusted name from Essex to Surrey. We don't just "do plastering"—we support your broader project team to ensure everything stays on track.

See the Work in Real-Time

We're incredibly proud of what we do. That's why we actively post our completed projects and in-progress jobs on Instagram. With over 3,000 followers, our social media is a transparent gallery showing exactly how we deliver quality across the Home Counties.

Conclusion

Whether you're in the middle of a self-build or planning a major renovation, don't settle for unreliable trades. Choose a team with over a quarter-century of experience and a reputation for excellence.

Working on a project in the Home Counties?

Let Adam and the team provide the reliable, high-end finish you deserve.